The 5 W’s of Social Game Purchases [Infographic]

The first wave of the social gaming bubble may have popped. I’m not the first one to say it, and I won’t be the last. Zynga is at an all time record low, and traffic is declining. Playdom and Playfish, two giants of yesteryear, have seen their player numbers fade out.

That said, I know a lot of people in the industry, and the smart ones always knew they couldn’t keep every player forever and so began to focus on the more serious players. By offering them bonus packages and improved experiences, they incited those users to buy more.

So what exactly is involved in the art of social game purchases? A new infographic takes a look.

The infographic provided by Arkadium, looks at the who, what, where, why and when about the way that social gamers purchase. A few tidbits:

  • Most purchasers (52%) stay between the $1 and $5 purchase amount
  • 67% of players play for more than a week before buying anything
  • The biggest purchase isn’t a virtual good directly – people buy virtual currency first.


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