Intel and Toshiba are going social with ‘The Beauty Inside,’ Hollywood’s first film that gives fans the opportunity to play the lead role. The episodic film, which is set to premiere on August 16 on Facebook, tells the story of Alex, a guy who wakes up every day as a different person, and Facebookers are invited to audition to play the many different versions of Alex, who star alongside Mary Elizabeth Winstead and Topher Grace.
Every part of ‘The Beauty Inside’ is being run through the film’s Facebook page, from auditions to distribution. The concept is also described on the Facebook page:
“The Beauty inside is an interactive social film, presented by Intel and Toshiba, directed by Drake Doremus, starring Mary Elizabeth Winstead, Topher Grace, and all of YOU.
“The story will come alive on this Facebook timeline. It will consist of six filmed episodes, audience-created content and many online conversations over the course of 6 weeks.”
Check out the teaser, which has already amassed nearly half a million views, and then read on to learn more about the project.
Doremus, director of the film, says, “The future of filmmaking is evolving, and social film is largely uncharted territory. This global film allows us to really push the boundaries of making movies. It’s been an exciting challenge to be tasked with incorporating mass audience participation into this year’s project.” He provides more insight in the video below.
Interested in auditioning to play Alex? You can find all the information you need in the Audition FAQ album on Facebook. If you can’t act, you can submit a photo of yourself to appear in the film.
As we mentioned above, the series will premiere on Facebook on August 16. In addition to the six weekly episodes, Alex will also be interacting with fans on his Facebook timeline.
Will you audition for ‘The Beauty Inside’? Are you looking forward to watching the film? Feel free to share your thoughts with us in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.