The Columbus Dispatch Joins News Corp. Digital Initiative Project Alesia

Ohio-based newspaper The Columbus Dispatch will take part in News Corp.’s Project Alesia digital initiative by creating a download offering with constant updates, paidContent:UK reported.

According to paidContent:UK, Phil Pikelny, the newspaper’s vice president of digital, told Damon Kiesow of Poynter:

Currently, our news updates and breaking news are found on our dispatch.com Web site. In a project we’ll be doing with News Corp., the content you download at any time during the day will have the latest, or breaking, news available at the time you access our digital content on their platform.

We have been talking with News Corp. to enlist our products in a paid-content model they will be debuting later this year. In that case, our news content would be part of a paid subscription on PC, Mac, iPad, iPhone, Android phones/tablets, BlackBerry phones/tablets, etc.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!