The Columbus Dispatch Joins News Corp. Digital Initiative Project Alesia

Ohio-based newspaper The Columbus Dispatch will take part in News Corp.’s Project Alesia digital initiative by creating a download offering with constant updates, paidContent:UK reported.

According to paidContent:UK, Phil Pikelny, the newspaper’s vice president of digital, told Damon Kiesow of Poynter:

Currently, our news updates and breaking news are found on our dispatch.com Web site. In a project we’ll be doing with News Corp., the content you download at any time during the day will have the latest, or breaking, news available at the time you access our digital content on their platform.

We have been talking with News Corp. to enlist our products in a paid-content model they will be debuting later this year. In that case, our news content would be part of a paid subscription on PC, Mac, iPad, iPhone, Android phones/tablets, BlackBerry phones/tablets, etc.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!