Feb. 15 is paywall day at The Dallas Morning News, as the flagship newspaper of A.H. Belo announced that local news, sports, and other content will be classified as “Subscriber Content,” and require a fee, while other content, such as headlines, blogs, obituaries, classifieds, and non-proprietary content like syndicated wire stories will still be available free-of-charge.
The paywall will actually be erected Jan. 18, coinciding with the launch of an iPad app and an updated iPhone app, but Subscriber Content will be available for a free trial period that runs through Feb. 14.
Starting Feb. 15, print subscribers to the newspaper can receive full access to its online and mobile content, along with their print copies, for $33.95 per month, while the digital bundle — the eEdition of The Dallas Morning News, as well as subscriber content on dallasnews.com and the iPad and iPhone apps — will be available for $16.95 per month.
The Dallas Morning News CEO and publisher Jim Moroney said:
As we have been saying for some time, we’re much more than a newspaper company; we’re a news media company. These digital initiatives will enhance our ability to publish important news and information for our customers on the platform of their choice. The relevant, local content generated by our newsroom — one of the largest among metropolitan newspapers in the country — remains at the core of how we serve our readers and advertisers.
President and general manager John McKeon added:
We are confident that we are opening a new avenue for growth by providing unique, relevant local content on the platforms readers want, and creating highly targeted opportunities for advertisers to reach consumers.