PancakeLabs created an infographic called, “The Elements of a Perfect Facebook Contest App,” which gives tips on how to create a compelling contest and navigate through Facebook’s confusing rules.

Check it out: “The first thing most business owners do when they want to increase engagement and Likes on their Facebook Pages is create a contest app. Yet so many people are still doing it wrong. They’re confused by Facebook’s complicated rules, and they don’t know how to create an app that actually does what they hope it will.”

We’ve embedded the entire graphic after the jump.