The Mobile Phone As Status Symbol

tiffany.jpgDior, Prada and Tiffany are just a few of the luxury brands that have unveiled mobile phones for consumers with a lot of disposable income. For folks who balk at shelling out $300 for an iPhone, the idea of spending upwards of $100,000 for a jewel-encrusted cell phone falls into the realm of fantasy.

There is a market for these designer devices, though, one that ABI Research expects to top $11 billion next year and climb to more than $43 billion in 2013. “For luxury goods producers, mobile phones are a logical addition to their basic product portfolios of jewelry, watches, and other fashion accessories,” said ABI research director Kevin Burden. “From the perspective of handset manufacturers, a luxury mobile phone does not simply mean a new handset model, it represents a meaningful strategic approach to increased brand equity.”

(Pictured: Tiffany’s $94,000 handset has 400 diamonds totaling 20 carats.)

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!