The Mobile Phone As Status Symbol

tiffany.jpgDior, Prada and Tiffany are just a few of the luxury brands that have unveiled mobile phones for consumers with a lot of disposable income. For folks who balk at shelling out $300 for an iPhone, the idea of spending upwards of $100,000 for a jewel-encrusted cell phone falls into the realm of fantasy.

There is a market for these designer devices, though, one that ABI Research expects to top $11 billion next year and climb to more than $43 billion in 2013. “For luxury goods producers, mobile phones are a logical addition to their basic product portfolios of jewelry, watches, and other fashion accessories,” said ABI research director Kevin Burden. “From the perspective of handset manufacturers, a luxury mobile phone does not simply mean a new handset model, it represents a meaningful strategic approach to increased brand equity.”

(Pictured: Tiffany’s $94,000 handset has 400 diamonds totaling 20 carats.)

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