The Mother of All Acquisitions for Technorati: Silicon Valley Moms Group

Technorati announced the launch of the Technorati Women Channel and the acquisition of Silicon Valley Moms Group to help populate the new channel, along with female bloggers who were already under the Technorati umbrella.

Technorati Women Channel will feature content about parenting, food and living, fitness, finances, and style, along with targeted content and social-media ads.

SVMG co-founder Jill Asher joined Technorati as editorial director of and Blogcritics, while SVMG editors Akemi Bourgeois and Vanessa Druckman were named editors of Technorati Women Channel. Asher co-founded SVMG in 2006 with Beth Blecherman and Tekla Nee, and it grew to a community of more than 400 bloggers.

Technorati said in its announcement:

Why did we do this? Our goal is to give this incredible community and network of great writers a home where they can continue to flourish, as well as amplify their content to millions of women across the Internet, including the more than 90 million women in Technorati Media’s current audience. Similar to our 2008 acquisition of Blogcritics, this is a great, active community that we can help grow and provide their bloggers with an entry point to publish their content to a broader audience.

SVMG co-founders Asher, Blecherman, and Nee said in a post on their site:

Reports of our demise, as the saying goes, were premature. The Silicon Valley Moms Group of sister sites is taking up residence in a new location. Look for that great timely, opinionated, poignant, and sometimes just plain funny parenting content you’re used to seeing on this site over at the Women Channel at Technorati. After six great years of blogging here, we’ve moved to a new home.

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