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The New Myspace: That's Entertainment

Myspace began rolling out its redesigned Web site and new product suite in beta Wednesday, aiming for a full rollout to all of its global users by the end of November.

The refocusing of the social-networking site to an entertainment hub will bring with it new features, including easier access to Myspace-exclusive content and fare from around the Web, as well as enhanced sharing tools.

Myspace also said it will focus more on curators, giving its more influential users the resources, tools, and platform to expand their reach.

The Myspace home page can be viewed in three different formats: the list view, or the traditional Myspace look; the grid view, a magazine-like format; and the play view, which allows users to watch, forward, and resize their updates to full-screen.

More details from the social network’s Meet the New Myspace announcement:

The redesigned Myspace welcome page showcases fresh content as it bubbles up across the beta site in real time. Additionally, once a user logs in to Myspace, the page will instantly populate with content based on the individual’s interests, creating a unique, contextually relevant discovery experience.

To complement the online experience, Myspace will soon release a mobile version of the beta site, accessible on any mobile browser. A new Myspace app for iPhone and Android devices will follow later this year.

Myspace has released a suite of initial features that empower people to discover, collect, and display entertainment content, while also offering tailored recommendations. These features include:

Welcome to the new Myspace

myspace | Myspace Video

Topics — Myspace features more than 20,000 entertainment-focused, dynamic pages organized around topics. These pages provide a centralized location to view aggregated information about specific subject matter from a wide variety of news sites and blogs including MTV, the Los Angeles Times, Access Hollywood, The New York Times, The Village Voice, and Just Jared.

Content Hubs — These comprehensive entertainment destinations are specifically dedicated to movies, television, and celebrities. The pages combine programmed editorial with trending articles that feature news, videos, and photos from various content partners. Additionally, each individual article within the hubs recommends related content and topics. Hubs focused on games, comedy, sports, and fashion will be revealed in the coming months.

Personalized Stream — The new stream automatically learns what to feature based on a user’s preferences and habits, so they see more of what they love and less of what they don’t.

Recommendations — This feature recommends relevant topics and other fans based on algorithms that learn the type of content a user views, listens to, or watches and from whom or where they discovered it.

Right Now on Myspace — This feature shows trending content in real time on Myspace, helps fans find recently added music and videos, and lets them listen or watch right from the interactive chart. Myspace uses these trends to inform recommendations that promote discovery and engagement.

Discovery Tab — This always-accessible tab combines videos that friends are watching with what’s trending in real time on Myspace. Scroll to the top of any page and the new Discovery Tab drops down as a horizontal film strip.

My Stuff Tab — My Stuff is an easy way to see all that’s personal to a user — their profile, photos, videos, and uploaded content, structured as a drop-down menu with different content areas.

Badges — This feature recognizes and rewards curators and fans for their social activity around entertainment topics on the beta site and promotes them with badges — graphic icons that appear in a user’s stream.

Myspace CEO Mike Jones added in a post titled New Myspace Is Here:

Today we begin the global rollout of the new Myspace, and we couldn’t be more excited.

Let’s open by saying that we wouldn’t be anywhere without you. It’s your passion, creativity, and energy that drives Myspace forward and makes it an exciting place to be. That’s why we’ve designed the new site with you and your interests in mind.

We know you’re all about entertainment. Not only do you love discovering new bands, watching exclusive movie trailers and clips, keeping up with your favorite celebrities, and playing games, but you like to share these experiences with your friends and likeminded people. Of course, you want to be able to do all this online, on your phone, and at events like Secret Shows.

We call this social entertainment. Everything about the new Myspace — from the layout and design, to the color scheme, and even our logo — has been remade to deliver the best social entertainment experiences.

The new Myspace is cleaner, with a new design that puts content center stage. It’s also smarter, providing you with a personalized experience by recommending content based on your interests. And new tools like the Discovery Tab, My Stuff Tab, and “Right Now on Myspace” show you what’s trending on the site and make it easier for you to save and share it.

These are just a few of the things you can find in the new Myspace. For info on all the new features, and a fun video, check out www.myspace.com/newmyspace.

If you don’t have the new Myspace yet, that’s OK — everyone will be upgraded to the new site by the end of November. As you explore the site, feel free to let us know what you think in the comments below! The new Myspace was built for you, so we’d love to hear your feedback.

This is the new Myspace. We’re incredibly proud of it, and we hope you enjoy it.

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