The New York Times Analyzes Mobile Media

Looking for a “state of the union” type article about mobile media? The New York Times just ran one, with information on everything from ABC’s Lost and Grey’s Anatomy launch on mobile, to various details on ESPN. They also veer off with some analysis of mobile Web sites like CBS News, Esquire, and Good Housekeeping.

Unlike with other new ideas in the tech world, everyone already has a cellphone. There’s virtually no barrier to entry for most consumers. At this point, it’s all logistics: figuring out what works on a two-inch screen, improving cellphone interfaces, giving folks real content and not ad-infested, throwaway video clips, and (most importantly) bringing prices down.

Yes, the Screen Is Tiny, but the Plans Are Big [NYT]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.