The New York Times Co. Reports Strong Online-Advertising Revenue for 3Q

The New York Times Co. revealed in its third-quarter earnings report that online advertising now represents 27 percent of its overall ad revenue, and online ads rose 14.6 percent, to $78.3 million, compared with a 7.2 percent drop in the third quarter of 2009, paidContent reported, adding that in main newspaper division the News Media Group, digital revenue rose 21.6 percent, countering a 5.8 percent drop in total print ad revenue.

Other digital-related earnings new from The New York Times Co., as reported by paidContent: About Group revenue rose 5.5 percent to $32.5 million; total Internet revenue jumped 13.3 percent to $89.4 million; Internet revenue for the first nine months of 2010 went up 16.5 percent to $274.1 million; online ad revenue for that period was up 18.1 percent to $240.7 million; and operating profit at About Group rose 1.1 percent in the third quarter versus the year-ago period, to $13.9 million.

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