The New York Times Co. Reports Strong Online-Advertising Revenue for 3Q

The New York Times Co. revealed in its third-quarter earnings report that online advertising now represents 27 percent of its overall ad revenue, and online ads rose 14.6 percent, to $78.3 million, compared with a 7.2 percent drop in the third quarter of 2009, paidContent reported, adding that in main newspaper division the News Media Group, digital revenue rose 21.6 percent, countering a 5.8 percent drop in total print ad revenue.

Other digital-related earnings new from The New York Times Co., as reported by paidContent: About Group revenue rose 5.5 percent to $32.5 million; total Internet revenue jumped 13.3 percent to $89.4 million; Internet revenue for the first nine months of 2010 went up 16.5 percent to $274.1 million; online ad revenue for that period was up 18.1 percent to $240.7 million; and operating profit at About Group rose 1.1 percent in the third quarter versus the year-ago period, to $13.9 million.

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!