Like many media professionals these days, Baratunde Thurston wears many hats.
He has been with The Onion for more than two years as Web and politics editor, recently hosted a show on the Science Channel, “Popular Science’s Future Of,” and has a forthcoming book called How To Be Black. Did we mention he also does stand-up comedy?
“It all feeds itself,” he said in the second installment of our Media Beat interview.
“My own comedy benefits just from being around super funny people at The Onion. I get to test out some of the technology and social media ideas I have at a relatively large news organization, fake though it may be, and the stuff I learn out in the tech world I’m able to bring back into my world at The Onion and see if we can kill it there. So I don’t see much of a conflict, it’s actually pretty complementary.”
In fact, “having more than one skill,” Thurston said, “is just a reasonable decision of investment of your time and your talent.”