The Orchard Expands Chinese Presence with ZTE Deal

The Orchard and mobile solutions provider ZTE have formed a starategic partnership and calls for the Orchard to provide ZTE and its partners with access to the Orchard’s catalog of independent music.

Under the deal, the Orchard and ZTE subsidiary ZTE Mobile Tech (ZTEMT) will jointly develop marketing parograms and content bundles that they’ll provide to ZTEMT domestic partners China Mobile, China Unicom and China Telecoms as well as its growing international customer base.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.