The Social Media Stats Don’t Lie (But I Do)

Today I stumbled upon a recent post on a blog cleverly titled One Brand Clapping, which is published by Canada-based BCBusiness Online.

The post is about five social trends that will change your business, but what caught my eye was a list of facts/statistics which author David Allison says “give you a snapshot of how powerful and popular social media has become.” Here’s a bunch of them, with color commentary by me:

*By 2010 Generation Y will outnumber Baby boomers.

Sure, but only because the “death” thing skews the numbers. Filter that out and the boomers still kick ass.

*Social media has eclipsed porn as the number one activity on the web.

My God, what is becoming of us? I grieve for the Internet I once knew.

*If Facebook were a country it would be the 4th largest in the world.

That should be just big enough to discourage an invasion (unless it’s an election year).

*The fastest growing segment on Facebook is 55- to 65-year-old females.

Facebook: Home of the GILF. Mark Zuckerberg, the invoice is in the mail.

*YouTube is the second largest search engine in the world, with 100M videos.

This is great news! Finally, someone is challenging Google’s stranglehold on the search market. Oh, wait…

*14% of people trust ads. 78% say they trust social media peers.

Fourteen percent of us are gullible.

*There are more than 200M blogs, and more than half post content or tweet daily.

No wonder I can’t get any work done.

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