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The Wall Street Journal Enters Japan

JapanWSJCom.jpgThe Wall Street Journal entered the Land of the Rising Sun Tuesday, debuting Japanese-language business- and financial-news Website japan.WSJ.com.

Former WSJ Tokyo bureau chief Yumiko Ono was named managing editor of japan.WSJ.com, which is operated by Wall Street Journal Japan K.K., a joint venture between WSJ parent Dow Jones (60%) and Japan’s SBI Holdings (40%). The site offers Japanese translations of content from all WSJ print and online editions, including video, as well as from other Dow Jones publications.

WSJ managing editor and Dow Jones editor in chief Robert Thomson said:

We are proud to bring the world’s best business-news coverage to the world’s second-largest economy. Having lived in Tokyo for five years, I am acutely aware that Japanese business readers are extremely discerning, and we will strive each day to bring them comprehensive coverage.

Dow Jones Consumer Media Group chief operating officer Todd Larsen added:

We live in an era of unprecedented interconnectedness; consequently, in Japan as elsewhere, there has never been a greater need for trusted reporting and analysis of global news. Providing the Journal‘s unmatched content online, in Japanese, along with the best of other Dow Jones publications, will go a long way towards meeting this need. Serving readers in their first language—and the advertisers who aim to reach them—is a critical component of Dow Jones’ global growth strategy, and the Asia-Pacific region is at the forefront of this strategy.

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