The Wall Street Journal Goes Back to School

The Wall Street Journal and college-review site Unigo are enrolling at a campus near you with their launch of new student initiative WSJ On Campus.

WSJ On Campus combines relevant content from the Journal with on-campus contributions and insider perspectives from Unigo’s network of current students, professors and administrators from more than 2,000 colleges and universities across the country, and its content is divided into two sections: Getting There, which addresses choosing a college, getting accepted and paying for it; and What to Expect, which focuses on taking advantage of campus life, choosing a major and succeeding academically.

Dow Jones & Co. consumer media group chief marketing officer Paul Bascobert said:

WSJ On Campus will combine the Journal‘s credibility and insight with Unigo’s impressive network of student experts and insiders at colleges across America to create an unmatched resource for students and parents on how to get into and succeed in college. WSJ On Campus is another great example of how we continue to innovate and find new ways to serve our growing readership.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.