The Wall Street Journal Professional Edition Set to Expand, Starting with CFOs

Chief financial officers: The Wall Street Journal wants you. The Wall Street Journal Professional Edition will expand, starting with a customized version targeted toward CFOs in the spring of 2011.

The Wall Street Journal Professional Edition debuted in April, with content from the newspaper, as well as Dow Jones siblings Dow Jones Factiva and Dow Jones Newswire.

The CFO-centric version will include content from Deloitte such as research, topical digests, perspectives, and insights and technical analyses, as well as a targeted news feed and archives focused on topics like accounting, tax, regulatory matters, financial markets, strategy, operations, and management. Customizable tools and features and email newsletters will also be offered.

Dow Jones editor-in-chief and The Wall Street Journal managing editor Robert Thomson said:

The virtues of the vertical are obvious. Professional users of information rightly demand precision and don’t want a frustrating scramble through a thicket of content. And we all seek and need a content community populated by our professional peers and not by idiosyncratic interlopers.

Deloitte national managing partner, U.S. CFO program Sanford A. Cockrell III added:

This relationship complements Deloitte’s already-strong focus on the CFO marketplace, and we’re looking forward to providing timely additional perspectives and insights on the real-time issues CFOs face in their complex roles.

And The Wall Street Journal Digital Network chief product officer Daniel Bernard said:

We are continually looking for ways to serve readers and users with the most relevant content in an innovative and timely manner. The expansion of The Wall Street Journal Professional Edition — with its unmatched breadth and depth of content from thousands of sources — will provide the CFO community a comprehensive, customizable product to stay in the know on topics and news that matter most.

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