The Weather Channel Mobile Apps By the Numbers: 45M Total Downloads, 4M for the iPad Alone

What would you guess is the second most used smartphone app behind Facebook’s? Twitter, perhaps? Evernote? Angry Birds? Those would have been my guesses. The answer, however, according to The Weather Channel’s press relese is the various veresion of The Weather Channel mobile app which is available for iPhone, Android, Windows Phone and more.

The Weather Channel Max for iPad

Here are numbers associated with the TWC apps:

- 4 million iPad downloads. One out of every five iPads sold
- 45 million app downloads across smartphone and tablet platforms
- 150 million unique visitors across all platforms
- 60% of mobile users with the app use it at least once a day

The Weather Channel Max for iPad app has a 2.5 average rating for the current version and a 2 star rating for all version. Many of the comments from the February time frame (no more recent comments appear) note app crashing and freezing problems. I do not, however, see those issues when running the app on my iPad 2.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!