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The Webby Awards to Play Ball with MLB Advanced Media

Major League Baseball Advanced Media will leave the field and enter the events center, as the league’s interactive media and Internet arm reached an agreement to webcast the next two installments of The Webby Awards, starting with the 15th annual event June 13 in New York.

The Webby Awards and MLBAM will team up on a live, state-of-the-art, HD presentation of the ceremony, and viewers will be able to access in-progress highlights, interact on multiple screens via customized mobile phone and tablet apps, and follow what the two parties called “a tricked-out video stream.”

Nominees for the 15th Annual Webby Awards will be announced in April.

International Academy of Digital Arts & Sciences executive director David-Michel Davies said:

The opportunity to work with MLBAM — an organization whose technology, know-how and track record is unmatched in the world when it comes to broadcasting live events — wasn’t something we could pass up. We see this as an opportunity for our industry to set a new standard for live broadcasts.

MLBAM executive vice president of content Dinn Mann added:

We are honored to collaborate with The Webbys on a digital-first approach to their award ceremony. The people behind The Webbys, technologically and in terms of A-list entertainment, want to produce an experience that pushes envelopes, in addition to opening them. Programming worthy of its winners; that is the mission.

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