TheAtlanticLogo.jpgAlexis Madrigal, who joined TheAtlantic.com from Wired in July to become the lead writer and blogger for its new technology channel, saw that channel go live Tuesday.

The technology channel includes video series How to Think About, in which Madrigal examines key technology topics; Toolkit, a daily service that answers one reader’s questions about tech needs; Tech Canon, lists of the 50 books, Web sites, movies, TV shows, and manuals that enable readers to be tech-literate; and archival content from The Atlantic.

Atlantic Digital editorial director Bob Cohn said:

The Atlantic has long explored the ways technology and innovation shape our world. We’re excited to continue exploring these topics under Alexis’ guidance. His enthusiasm, range, and curiosity reflect the best of that tradition.

And The Atlantic and TheAtlantic.com vice president and publisher Jay Lauf added:

From politics and business to technology and culture, TheAtlantic.com is rapidly evolving as a must-read for intelligent and inquisitive consumers trying to understand the day’s biggest questions. In turn, marketers are looking to TheAtlantic.com as a way to creatively engage with this premium audience.