They’ve Got the BetaBeat: to Launch Tech Spinoff Wednesday

The New York Observer will take on the New York City tech scene with Wednesday’s launch of BetaBeat, an spinoff with a Twitter feed and Facebook page.

BetaBeat will focus on ventures, startups, investments, and personalities in the area, along with offering social scorecards ranking the top players, and analyzing trends and new products. It will be led by Observer Media Group editor-in-chief Elizabeth Spiers, who said:

BetaBeat will allow us to go into greater, in-depth coverage of the movers and shakers in the tech world. This is an exciting new venture for us.

The founding editor of BetaBeat will be Ben Popper, who has written for The New York Times, Fast Company, Slate, and The Atlantic. Former ReadWriteWeb blogger Adrianne Jeffries is also on board.

Observer Media Group owner Jared Kushner said:

BetaBeat is an important new outgrowth of the Observer‘s digital-media platform. In January, we started a tech section of, and within weeks, it became one of the most active sections on the site. The NYC tech scene is vibrant, and BetaBeat will be a great vehicle to cover it in depth.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!