Third Screen Media Adds Gaming

Mobile advertising company Third Screen Media just announced a partnership with Hovr, a mobile game publisher, to open up a new avenue for cellphone ads.

According to Telephia, almost 19 million customers downloaded at least one game to their cellphones in the first quarter of this year. That’s a pretty impressive number by any measure, and MediaPost reports that it’s a 47 percent increase from the year-ago period.

Third Screen Media Partners With Hovr To Deliver Mobile Gamers [MediaPost]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.