This is Not Your Father’s Associated Press

APMediaroom_1.10.jpg

Don’t tell the Associated Press the media is dying.

This week at CES, the AP introduced two new partnerships. One with Microsoft Mediaroom which includes two new IPTV applications: AP news ticker widget and AP red carpet events (above) a celebrity news application. The second partnership, with Intel, is a customizable news ticker with content from AP.

We talked with the AP’s General Manager of mobile and emerging products Jeff Litvack about the new developments, what this new media delivery system means for old media, and about CNN’s potential entry into the wire service business.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!