Time Inc Embraces Mobile

golfcom_mobilemarketer.jpgTime Inc is delving deeper into the mobile world, with new iPhone apps and mobile Web sites for Golf.com and CNNMoney.com, which houses the online versions of Fortune and Money, Mobile Marketer reports.

The venerable news brand, which is still the leading magazine publisher, sees mobile as a “natural extension” for its brands, particularly at a time when print publishing is experiencing significant declines in advertising and subscription dollars.

According to the article, Time Inc has a million monthly unique visitors to the iPhone-optimized mobile sites, which includes Time.com and People.com as well as a few others.

[Image courtesy of Mobile Marketer]

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!