On Time Warner’s second quarter earnings call today, CEO Jeff Bewkes says that HBO content would be available on-demand on “all broadband devices” soon, likely within the next year.
What does Bewkes mean by “all broadband devices?” That is unclear, but a safe bet would be a dedicated application on mobile devices like the Apple iPhone and iPad.
And when he refers to HBO on demand content, he is likely referring to HBO Go, the pay cable network’s “TV Everywhere” authentication effort. The service is currently available to existing HBO subscribers for use on their PCS and laptops.
Beyond expanding the service to new platforms, Bewkes was asked whether the service would be extended to new subscribers. In other words, if HBO would make HBO Go available to people that do not subscribe to the network through their MSO.
Bewkes shot the idea down, but left the door open for such a move in the future:
“At the present time what we are doing is basically launching HBO Go to our subscriber base,” he said. “There are 30 million subs that deserve to get HBO on every platform, including broadband. The question of whether we should then in the future offer a subscription separately from that is not something we would do now, but of course we could do it if and when it becomes reasonable.”