Times Reader 2.0, Is This The Way to Paid Content?

The latest version of the Times Reader was released earlier this week. The desktop application is a subscription product costing $3.45 per week, but free to home delivery subscribers. But on the path to paid content, the Times has decided to make four sections free. And as Beet.TV found out, it’s all about reader engagement:

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!