The latest version of the Times Reader was released earlier this week. The desktop application is a subscription product costing $3.45 per week, but free to home delivery subscribers. But on the path to paid content, the Times has decided to make four sections free. And as Beet.TV found out, it’s all about reader engagement:
Mediabistro Webcast Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.