At Social Media Week in New York, we caught up with Peter Friedman, CEO of the social content marketing company LiveWorld. We asked Friedman to give us his advice for small businesses on social media: “Your social media presence is your online party,” said Friedman, so don’t be a boring host. Here are some of his other tips:
 

  • Lay out what you want to do. Do you want to get new customers? Do you want to get more sales from current customers? You just want to get better awareness and what you’re all about?
  • It’s more important to be focused. Go deeper on one or fewer channels than thin on a lot.
  • The closer you can get to your customers in real-time, the better you’re going to be able to serve them and compete.