TMP: Mobile Search Still Evolving

TMP Directional Marketing is releasing a study today, entitled “Local Search Usage Study, that covers the changing role of mobile search.

“Consumers—who once thought of mobile search as a time-consuming hassle—now see it as innovative, revolutionized by Wi-Fi-enabled cell phones,” MediaPost reports.

The kind of cell phone turns out to be a key factor. “Of the three types of cell phones researched, it’s apparent that standard cell phone users are very hesitant to conduct mobile searches, whereas PDAs with a data connection, or WiFi-enabled phone users, are much more likely to use mobile search—for example, 55 precent of PDA users and 61 percent of WiFi-enabled cell phone users.”

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.