By Edon Ophir.
Working in the web video space is fun, exciting and crowded. Just about every technology giant has their hand in video right now, not to mention the thousands of startups, web video platforms and original content creators that have popped up in the last 5 to 10 years. On YouTube alone, over 100 hours of video are uploaded every minute.
How can you make sense of it all — while still staying up to date on all the latest trends, news and analysis in the rapidly growing world of online video? By following the industry reporters and thought leaders who know the world of video inside and out.
If you’re a web video enthusiast, or just looking to get a leg up on what’s going on in the web video industry, here are the 10 thought leaders and video professionals you should be following.
As one of the founders of Next New Networks, which has since become YouTube Next Lab, Tim Shey is the voice of thousands (er, millions) of original YouTubers within Google/YouTube. His team pioneered the original multi channel network, and he’s your guy to follow for all-things-YouTube.
Internet marketers and producers in the video space would be wise to follow Benny Luo. As the Cofounder of New Media Rockstars, Luo is an expert on both YouTube and internet stardom and sustaining engagement. His magazine covers new media culture and news with a focus on video and he also blogs about YouTube on his personal site.
The founder of the video news site Tubefiiter, the Streamy Awards, and a passionate advocate of original online video, Drew Baldwin is definitely another must-follow. Look to Baldwin as a source for all the latest video news and analysis in the online video industry.
Jim Louderback is the CEO of Revision3, one of the web’s most popular web TV networks . . . so popular it was acquired by Discovery Communication! Louderback is an expert on the future of broadcast and web television and using video to build an online audience.
YouTube creators Hank and John Green — founders of Vlog Brothers, Crash Course, and VidCon, among other projects — are massive players in the YouTube ecosystem. Their latest initiative, Subabble, allows YouTube subscribers to voluntarily support video creators they love. Follow these two to stay up to date on what YouTube’s leading creators are up to.
The “viral video genius” himself, Kevin ‘Nalts’ Nalty is a seasoned YouTube star. He went from corporate suit to YouTube entertainer, whose videos today have amassed well over 250 million times. Natly’s Tweets are charateriscally comedic, but he’s still an indispensable resource on viral video strategy.
Fred Siebert is a TV animation pioneer, having spent much of his career at Nickelodeon and MTV before going on to cofound Next New Networks. He now runs Frederator Studios, an animation studio which also produces the popular YouTube channels Channel Frederator, ReFrederator, and Cartoon Hangover.
Video marketing expert Mark R. Robertson is the authority on promoting yourself, company, or brand through online video. Robertson is also the founder of ReelSEO, a must-read blog for any and all online video marketers.
Andy Plesser conducts video interviews with everyone in the industry, from executives, analysts, startup CEOs to other thought leaders. The interviews are published his site: Beet.TV. The interviews focus on the direction online video is going, with an emphasis on advertising, connected TVs and other business insights.
As the Editorial Director of video news blog VideoInk, and the former Editor of the Cynopsis newsletter, Sahil Patel is always in sync with the news and trends in the digital video space. VideoInk, and Patel, pay special attention to the business and monetization side of web video.
Edon Ophir is the Head of Community at Shelby.tv. He previously served as a Community Manager at Waze and before that, FashionTV, where his team built up the number one fashion channel on YouTube. You can follow him on Twitter and on the Shelby.tv blog.