Toyota Conversations is an effort by Toyota Motor Sales U.S.A. and Federated Media Publishing to use the branded channel on TweetMeme to help the automaker rebuild its image in the wake of its recent massive recalls, TechCrunch reports.

The site contains the most-tweeted stories about Toyota, including news articles and press releases, as well as video and images involving the automaker that are being shared on Twitter, featured tweets from the Toyota Twitter account, and AdTweets, according to TechCrunch.