Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Track Your App’s Engagement With New Quantcast Measurement Tools

Website analytics company Quantcast has created a tool called Quantcast Measure for Apps that allows publishers to track engagement with their apps.

The tool tracks app visits, which devices customers are using to visit their apps, return usage and the amount of time a consumer is spending with an app. The tool also lets publishers track app engagement alongside website engagement, so that a publisher can see if a consumer is visiting their site online, on a mobile device or the app, or all of the above. TopixGoodreads, and Big Oven are already using the platform.

Here is more from the Quantcast site: “Quantcast aims to be the leader in understanding audiences across all platforms and delivering the most effective advertising experience on all screens. As publishers have extended their reach to mobile apps and mobile devices, they need a way to effectively understand their audiences.”

Related Stories
Mediabistro Course


PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast,  and get your show up and running in just a few weeks. Register now!