This one’s different folks.

True/Slant is not a news aggregator, but an original news content site. It was founded by a news veteran and is launching with 65 journalists, or “knowledge experts.” The WSJ’s Walt Mossberg wrote his column and produced a video about True/Slant which reveals the “highly unusual” business model including a practice Mossberg says is “verboten” in most newsrooms:

More: The Industry Standard’s take: “The hype around True/Slant this morning comes entirely from journalists intrigued by True/Slant’s pay-per-pageview scheme, plus its plan to let advertisers have blogs on the site. For those of us who don’t care about these machinations and just want something to read, the site fails to ignite.”