How do you know which reviews to trust and which to dismiss when using sites like Yelp? If you don’t know the people, you have to make a decision about which reviews you should listen to. What if instead you could provide a greater weight toward the reviews your friends post about various places? That’s exactly what Trusted Opinion does.

While the social recommendation space is absolutely saturated, and Facebook appears to be entering the space through their “social plugins”, many services are still missing the concept of weighting what your friends thing more heavily than others in the community. Ultimately the “perfect” social recommendation algorithm has not yet been devised, but many companies believe their take on it is best.

Yelp most recently became more integrated with Facebook through the controversial “Instant Personalization” program, hoping to make the reviews more relevant via your personal social graph. While Yelp may be slowly encroaching on Trusted Opinion’s space, it’s clear that the company has invested heavily in the product.

With a professional design and multiple languages already available, Trusted Opinion is hoping to become a serious competitor in the social recommendations space. In order to get users to interact with the site, the company has pre-populated their database with recommendations from other sites around the web including Citysearch, TripAdvisor, Gayot, MenuPages, and others.

If you wanted to check out Trusted Opinion, go visit the company’s website.