Tonight at 6 p.m. PT / 9 p.m. ET, What’s Trending and Virgin Mobile are kicking off the first ever livestream variety show for a cause. The Tube-A-Tweet-A-Thon will feature performances from celebrities and YouTube stars including Pentatonix, Pia Toscano, the cast of the Annoying Orange, iJustine, Kevin Pollak, “Snoop Lion” and more and aims to raise donations for the Covenant House, a non-profit organization dedicated to helping homeless youth.
Viewers can tune in tonight at YouTube.com/whatstrending and make donations via Twitter or online at virginmobilelive.com/donate, where the following statement is provided about the cause, and the event:
Over one million young people in the United States live on the streets. Many of them left home because of violence, abuse or neglect. Every day, they face extreme hardships — poverty, social exclusion and often continued abuse. In fact, an alarming 13 homeless young people die in America each day as a result of abuse, illness or suicide.
But it doesn’t have to be this way.
On Thursday December 13th, 2012 Virgin Mobile Live is proud to present the Virgin Mobile Live & What’s Trending Tube-A-Tweet-A-Thon Holiday spectacular. The event will be the first ever livestreamed variety show, with all donations benefitting the Covenant House, a non-profit organization with shelters in 22 cities throughout the United States, Canada and Latin America, including homes in New Jersey and New York that were recently decimated by Hurricane Sandy.
Ron Faris, Head of Brand Marketing for Virgin Mobile USA says, “This event combines those classic 1960s old school variety shows with the digital smartphone culture of today to host something special for people in need, including those crippled by Hurricane Sandy. It’s a nostalgic take on showcasing the hottest new bloggers, bands, and YouTube personalities curated by our friends at What’s Trending. With millions of fans tuning in, we hope to get Covenant House some much-needed support for its work around the country and back on its feet in New York and New Jersey.”
Damon Berger, CEO of What’s Trending says, “We are so excited to be partnering with a visionary company like Virgin Mobile to produce such a truly unique multi-platform experience. The Tube-A-Tweet-A-Thon Holiday Spectacular will give the telethons we loved from the analog generation an interactive upgrade that allows audiences to engage with a holiday variety show live across connected platforms and mobile devices while supporting a great cause.”
Check out the video below to find out more about the event and performers. Will you be tuning in to the Tube-A-Tweet-A-Thon tonight?
Megan O’Neill is the resident web video expert here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.