Tumblr Founder David Karp Slams Facebook’s ‘Vanilla’ Design

tumblr, blogging, social networks, social media, fasion, photo sharingTumblr founder and CEO David Karp described Tumblr as a return to the early Web, in which every user could express his or her own style, crticizing the uniformity of current social networks in a talk Sunday at South by Southwest.

“The Web started as a place that was wide, wide open. You were given a blank page and some crude tools that made it possible to create anything,” Karp said, aligning Tumblr with those early models.

“MySpace was one of the last places where you could sign up for a free account, and, following a few tutorials, rip the thing apart and create whatever you want.”

With, Facebook, Karp said, “we were all a vanilla profile page in a big white directory.”

Tumblr stemmed, in part, from an effort “to get back to the roots of the web.”

As Tumblr grows, nearing 100 million blogs and 8 million posts a day, the social-savvy blogging platform has begun to look like a competitor for Facebook. But Karp rejected that view, saying that Tumblr was designed to connect people on the basis of shared interests rather than social ties, he said.

Photos account for half of all Tumblr posts and fashion is the largest vertical on the platform, Karp said.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!