Turner Sports Extends PGA.com Relationship

Turner Sports will continue to manage PGA.com, the PGA of America’s official Website, through 2019 as part of an extension of the broadcasting and interactive-media deal between the PGA and the cable programmer.

Turner Sports also manages PGATOUR.com and, jointly with the NBA, NBA.com, NBADLeague.com and WNBA.com.

In a press release, Turner Sports and the PGA of America said they will “collaborate on a number of new-media and consumer marketing initiatives to increase awareness and brand recognition of the PGA of America among key audiences, as well as introduce new, younger audiences to learning, playing and following the game.”

Among the new items on the two parties’ agenda are the “development of an enhanced PGA.com community where users will be able to connect with friends, family, other golfers and PGA professionals to organize a round, schedule a lesson, track their playing statistics and plan their next golf vacation,” as well as “a virtual learning experience where users would be able to interact with a PGA professional online to receive game tips, analysis and feedback.”

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