NCAA.com has a new look today as the result of the 14-year digital partnership between the National Collegiate Athletic Association and Turner Sports, with the aim of drawing eyeballs to the site at times other than the three championship seasons in the fall, winter, and spring, Broadcasting & Cable reported.
Turner handles all operations and sales for joint venture NCAA Digital, and its flagship event, the Division I Men’s Basketball Championship, is covered by a separate agreement between Turner, CBS, and the NCAA, according to B&C.
Turner Sports senior vice president and general manager of sports operations Matt Hong told B&C:
Currently, the activity on the site typically revolves around the three championship seasons for the NCAA, and one of the changes we are making is to focus on the NCAA athletes and the results of the games on more of a year-round basis, with the goal of making NCAA.com the No. 1 college sports destination 365 days a year.
By adding NCAA.com to the portfolio of other sports sites that we sell, it will make the portfolio of Turner-sold sites all that more attractive. It will allow us to go to a single sponsor and offer them a presence on NCAA.com.
VP of business operations Mark Johnson added:
We will have 60-plus live championships streaming on NCAA.com, and for most of those championships, it will not just be the final game, but also could be the quarterfinals or the semifinals. So you could be getting into the range of a couple of hundred [events and games] per year, which is a significant amount of exclusive content. The goal is to get the quality of the video up to an HD standard.