TV Still on Top, but Mobile Gaining Fast

nielsen.jpgNielsen Company today released the first comparable audience estimates across three “screens:” TV, the Internet and mobile devices, MediaPost reports—and the findings indicate that the new video platforms do not appear to be cutting into regular television viewing. Here are some stats, quoted from the report:

- The amount of “screen time” the average American devotes to television continues to increase, reaching 127 hours and 15 minutes per month, the highest level ever.

- The increase in time spent on television screens comes as people are devoting more time to other screens: 26 hours and 26 minutes per month on Internet connected screens (up 9% from last year); and three hours and 15 minutes per month watching video on cell phone screens.

- The time people spend accessing video programming on Internet connected screens now averages two hours and 19 minutes per month.

“Web video is changing the definition of the Internet for those under the age of 24,” said John Burbank, chief marketing officer of Nielsen Company, in the report.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!