Breasts are supremely popular, both to those who own them and most of those who don’t. To protect our well-loved breasts from breast cancer, women and men should do regular self-exams, but most of us will inevitably forget. The solution? A tweeting bra!

The bra is part of an ad campaign from Nestle Fitness so it’s not for commercial sale, but the electronic bra is real, the Greek tweets are real, and there’s a real person behind the breasts: Maria Bacodimou. The Greek TV celebrity has agreed to don the electronic under garment for two weeks, and each time it is unclasped, it will send a tweet (in Greek) , reminding women and men everywhere that they need to do self-exams.

tweeting bra

 

What are your chances of getting breasts cancer? It’s approximately 100 times less common for men. Here are some good to know stats from the American Cancer Society.

For women, The American Cancer Society’s estimates for breast cancer in the United States for 2013 are:

  • About 232,340 new cases of invasive breast cancer will be diagnosed in women.
  • About 64,640 new cases of carcinoma in situ (CIS) will be diagnosed (CIS is non-invasive and is the earliest form of breast cancer).
  • About 39,620 women will die from breast cancer

For men, the American Cancer Society estimates for breast cancer in men in the United States for 2013 are:

  • About 2,240 new cases of invasive breast cancer will be diagnosed
  • About 410 men will die from breast cancer