First, photo-sharing service TweetPhoto got a new name, becoming Plixi in August. Now, it has a new owner — members-only social-commerce site Lockerz — and it will soon have another new name, as Lockerz said Plixi will become Lockerz Photos and the combined traffic of the two sites will total more than 31 million unique monthly users.
Plixi serves more than 1 billion photos per month, and more than 300 developers have integrated its technology, with the service receiving more than 67 million requests daily via application program interfaces.
The two companies will team up to develop new media-sharing features, including the ability for Lockerz members to share activities, photos, and videos on other social networks. They will also focus on celebrity content, as Plixi celebrity users currently include Justin Bieber, LeBron James, Nicole “Snooki” Polizzi, Seth MacFarlane, and Chelsea Handler.
Terms of the transaction were not revealed.
Lockerz founder and CEO Kathy Savitt said:
We share Plixi’s social approach to media sharing. The acquisition enables Lockerz to offer its millions of members the most social and easy-to-use photo-sharing experience, as well as to introduce millions of Plixi customers to Lockerz’s interactive, engaging, and rewarding site features, including e-commerce, music, and videos.
Plixi CEO Sean Callahan added:
Plixi has always been about creating a better way to share memories with friends in real-time, around real life experiences. Joining Lockerz cranks this mission up a notch by dramatically expanding our reach and creating the opportunity to offer our customers an even richer and engaging media-sharing experience.