Twitter is orchestrating a major launch of its newest venture with help from celebrities and a fairly quiet webpage. Twitter is expected to use technology from its latest acquisition, music start-up We Are Hunted, to drive its standalone platform.

Many websites are reporting that the app would launch today, but it appears that the media giant will wait until this weekend to make an announcement during the music festival Coachella. Meanwhile, Twitter has enlisted the aid of pop culture icon Ryan Seacrest to spread the good word: