Twitter Search Will Include Older Tweets

social media, social network, twitter, facebook, pinterestTwitter is beefing up its search function for Web and mobile users, the company said today.

Traditionally, a Twitter search query will return related tweets posted up to a week ago. Twitter said today it had “developed a way to include older tweets.”

The company didn’t say how far back the beefed-up search will go, instead saying the results would hone in on those that have driven engagement.

“We look at a variety of types of engagement, like favorites, retweets and clicks, to determine which Tweets to show. We’ll be steadily increasing this percentage over time, and ultimately, aim to surface the best content for your query,” a search engineer wrote on the company’s blog.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!