Twitter Opens Its Self-Serve Advertising Platform to All U.S. Users

Twitter will open its advertising platform to all users in the United States, the company announced today.

The self-serve advertising suite allows account administrators to run their own campaigns by promoting their accounts or individual Tweets to specific groups within the social network, and to track the results through Twitter analytics. Advertisers pay for engagement, which is measured by the number of favorites, replies, and retweets that the promotion generates.

Previously, the service was invitation-only while Twitter tested it out and made adjustments based on user feedback.

This type of cafeteria-style advertising platform is also popular on Facebook and LinkedIn, where marketers can set up and run their own campaigns quickly and relatively inexpensively.

Users can sign up for Twitter’s program on the self-service page at business.twitter.com.

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