Twitter Users More Amused Than Disgusted by Anthony Weiner Scandal, Study Finds

Former congressman Anthony Weiner is once again a hot topic on Twitter, where his run for New York City mayor has been overshadowed by scandal in his personal life. But voters on the social network don’t seem too worried about the election — they’re too busy making jokes at Weiner’s expense, say social media analysts at Crimson Hexagon.

After sifting through nearly 400,000 posts since news of Weiner’s latest sexting scandal broke last week, Crimson Hexagon found that although 68 percent of the posts about Weiner were negative,  31 percent were neutral, and only 1 percent were positive; none of that really mattered because only 5 percent of Twitter users thought Weiner should drop the campaign, while less than 1 percent said they were disgusted by his actions.

Meanwhile, 37 percent of users mocked him directly, while 24 percent mocked his alter ego, Carlos Danger. Weiner’s wife, Huma Abedin, barely made onto to Twitter’s radar, hovering around 1 percent on both ends of the sentiment scale. Much more interesting to Twitter users was the fact that Weiner’s scandal roughly coincided with the birth of the royal baby in the UK. According to Crimson Hexagon, some people were joking that Prince William and Kate Middleton should name the baby Carlos Danger in his honor. The word cloud below offers a glimpse into what people were saying about the scandal.

Yesterday, Weiner’s communications director Barbara Morgan added more fuel to the fire when she trashed intern Olivia Nuzzi for publishing a tell-all about working on Weiner’s campaign. Although there weren’t very many mentions of the spokeswoman incident, said Crimson Hexagon, users did discuss Nuzzi’s reasons for joining the campaign and the details she revealed about the scandal before launching into jokes about Bill Clinton. Overall, Twitter users were supportive of the intern.

Why aren’t more people interested in how the evolving news story will impact the election? Perhaps not too surprisingly, only 28 percent of the 382,344 posts worldwide that had identifiable locations came from the state of New York, and roughly 37 percent of conversations took place in the U.S., meaning that the majority of Twitter users doing the talking won’t have to live with the outcome.

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