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Today there has been a ton of buzz about Twitter’s new “Promoted Tweets” program but now it appears the service has officially gone live. While we haven’t seen any sponsored tweets from brands, a quick search in Twitter for the phrase “Twitter” yields a promotional tweet from the company. Rather than going into details about the service, I’ve embedded a video below, illustrating how the service functions.

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Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.