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Two New VPs in the Forecast for AccuWeather

AccuWeather added two vice presidents to its digital-media team, including one from rival The Weather Channel.

Pascal Racheneur is AccuWeather’s new VP of interactive media, having most recently held similar responsibilities for international markets at TWC. He will oversee interactive businesses in the United States and international markets, including Web and mobile.

And J.B. Sugar joined AccuWeather as VP of digital media advertising sales, tasked with leading brands and agencies to create multiplatform advertising programs that leverage AccuWeather’s Web, mobile, and television offerings. Sugar had been in a similar post with LiveNation, and he has also worked with Sports Illustrated (SI.com and SI.com for Kids), People Group Digital (People.com and Teen People), and Southern Progress Digital (My Recipes, Cooking Light, and Southern Living).

Racheneur said:

I am very excited to join the AccuWeather team. With a recognized strength in global weather forecasting and a strong presence on television, Web, and mobile, AccuWeather offers a compelling value proposition to both audience and advertisers. Consumers are modifying their content-usage patterns in response to new technology. As a multiplatform publisher, AccuWeather is in an ideal position to respond to audience needs, while at the same time creating new advertising solutions for the brands wanting to take advantage of the shift in media consumption.

And Sugar said:

AccuWeather is a premium media brand for online, mobile, and cable platforms. My assignment is to make the AccuWeather brand and its great assets hum and resonate in the digital-media-sales world. We will build successful multiplatform programs that work for clients through the strength of our platforms and our aggressive customer relationship-building, service, and flexibility.

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