Today Twofish announced its first partnerships with a number of large social gaming companies including Pocketville, Pangaea, and Ignite Skill Gaming. More important than the partnerships is the immense value that Twofish provides to applications that are integrated into the virtual economy. Through leveraging double-entry accounting standards, Twofish tracks every single transaction that takes place within an economy.
That’s not all though. Twofish also gives developers insight to buyers’ post purchase behavior. For example, say a user in a virtual game like Pet Society (the largest application on the Facebook platform in terms of daily active users) purchases an item for their house but keeps it in their inventory rather than using it. The Twofish data platform will be able to notify the developers of the user’s behavior with each product they purchase.
I spoke with Lisa Rutherford, President of Twofish, last week to discuss their newly launched platform and I was truly impressed. While social networks continue to seek a break through monetization model, Twofish is actively developing a platform which provides deep insight, eventually empowering developers to create virtual goods and services that are most relevant to each user.
I’m currently long on the digital goods space, and believe that we are still extremely early in developing a more robust digital economy. Companies like Twofish are necessary to help developers build more efficient systems and truly understand what’s driving their application’s economy. The platform reports on metrics such as scarcity, velocity, and stagnancy.
Is your application’s digital economy about to enter a recession? Twofish can warn you ahead of time so that you can take precautionary measures to avoid things like virtual currency inflation. I am extremely impressed with Twofish and think they have an extremely bright future ahead of them. If you want to learn more about monetizing and tracking digital economies check out the Twofish website.
I’ve also included a video from Sean Ryan, a co-founder and Chairman of Twofish, and the CEO of MEEZ, describing more about the Twofish platform.
