U.S. on Track to Lead in Mobile Web Market: Study

The U.S. is set to take the top spot for mobile Web usage by month’s end, after years of lagging behind European countries, according to Adweek.

Data collected by mobile analytics firm Bango indicated that in July, the U.K. was “top ranked in mobile Web usage, accounting for almost 19.4 percent of the worldwide total, just ahead of the U.S., which collected about 18.9 percent of total usage. Rounding out the top five were India (10.8 percent), South Africa (8.8 percent) and Indonesia (4.1 percent).”

However, the U.S. usage grew by four percent in recent weeks, whereas the U.K. number grew by just one percent. Based on that, Adam Kerr, Bango’s VP for North America, said that the U.S. will surpass the U.K. in August with close to a 23 percent share of the total mobile Internet market, leaving the U.K. with slightly more than 20 percent.

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