US Mobile Media & Entertainment: $6.6 billion in 2012

The US market for mobile media and entertainment services will more than double from $3.1 billion last year to $6.6 billion in 2012, says a Cellular-news story on a recent survey from Analysys. The market researcher doesn’t include messaging, browsing or data charges in its media and entertainment figures.

Other factoids and trends from the Analysys “Mobile Media and Entertainment in the US: forecasts 2007-2012″ report detailing the expected growth include:

-Over the next few years we’ll see better mobile Web browsing and easier access to off-deck content.

-More content will be available to more consumers, largely due to greater adoption of next-gen network and device adoption.

-Carriers and service providers will start to pay attention to improving the user experience. Consumer frustration with services that don’t work as expected means slower growth.

-Cheaper and less complicated pricing for mobile content and applications as well as data plans will help with the growth that high data fees and confusing revenue-sharing models have inhibited.

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