USA Network’s Covert Affairs Takes to Twitter

Auggie Anderson, the character portrayed by Christopher Gorham on USA Network series Covert Affairs, has a side job: Covert Affairs Tweetcast: Mission Budapest.

The series of Tweets was developed by the creators and writers of the series, along with Gorham, and it includes videos, photos, audio, and “classified documents” to help fans follow Anderson and two CIA operatives in Hungary with a romantic history.

USA said the Tweetcast will last approximately six weeks, broken up into six parts, with Tweets from Anderson (@AuggieA_CIA) and fellow characters Mark Gill (@MarkG_CIA), Eric Barber (@EricB_CIA), and Lina Acra (@LinaA_CIA).

Fans can also steer the outcome of the plot by Tweeting Anderson or the Covert Affairs account, responding directly through an interactivity box in the Operatives Feed on the Tweetcast, or posting comments on the show’s Facebook page.

Gorham told EW.com’s Inside TV:

The suspension of disbelief is that it’s not the regular Twitter, that when you’re following the Tweetcast, you are becoming a CIA officer and it’s an interoffice Twitter.

I would say that most of the feedback that we get is pushing for (Auggie and fellow character Annie hooking up) at some point. What I think is a credit to how smart my followers are and the fans of our show are, it’s also almost universal that they agree with me that if that’s going to happen, it needs to happen a long, long time from now. Most of what makes those pairings so much fun is the potential, the flirting, the missed opportunities. That’s what’s so exciting. If you go there too soon, you let the air out of the balloon.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!