USA Today named two staffers to new social-media positions, as reported by Brad Wellen of sister blog FishbowlNY: Michelle Kessler (top) is the Gannett-owned national newspaper’s new social-media editor, and Glenna DeRoy was named social-media analyst.

Kessler had been a tech reporter and editor, and she will oversee social-media projects, social.usatoday.com, and the USA Today Twitter account, according to FishbowlNY, while DeRoy will analyze the success of the newspaper’s social-media efforts.

USA Today also plans to name a social-media manager, FishbowlNY reported.